Chivas whisky, the economy innovator in Europe and Asia pacific

If there is a single whisky that is well-known around Asia pacific as a top quality scotch whisky therefore it has to be the Chivas whisky. This premium whisky is generated by the Chivas borthers which in return is actually owned by Pernod Ricard. Chivas whisky currently is the economy leader in whiskies aged 12 years or more. In fact the sales have actually been continuously developing out of the year 2002 to 2011.

Chivas Regal Scotch whisky had been first developed in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are generally three main whiskies right from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended whisky has got whisky bourbon a taste that reminds you about honey and ripe apples even while on the palate it feels round and creamy. There are at the same time hints of hazelnut and butterscotch in the taste. The 18 year old blended with whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the nose it feels citrus, spices and fruits. When on the palate you get spicy taste. Chivas Regal 25 year old is matured for 25 years or even more and tastes of apricot and peach.

There is longer background behind this well-known drink. It had been initiated by the Chivas brothers in the year 1801. They started a store that sold spices, Caribbean rum, coffee, and many other food products to wealthy clientele. In the year 1842 following the visit of Queen Victoria to Scotland they were expected to deliver goods to the royal family at Balmoral Castle. And in the year 1843 they were issued the coveted royal warrant to offer products to the Queen.

As their good reputation grew, consumers often prosperous and affluent, would require them to offer smooth whisky. Consequently, in the year 1850 James Chivas started out to merge whiskies to make smooth whisky that would suit his affluent clients taste. He created a proprietary brand Chivas Brothers and made the first blended scotch whisky “Royal Glen Dee. This was basically soon accompanied by yet another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was basically successful and to capture this market the Chivas brothers made the decision to produce an aged whisky and it was first given the name Chivas Regal. In the year 1909 Chivas Regal 25 year old was introduced and premium brand and eventually caught the imagination of the Americans. They continued to take pleasure in great success till prohibition put a spoke in the wheel in 1920.

Seagrams decided to buy the Chivas Regal brand in the year 1949 and used their huge marketing and sales network to further promote this high quality whisky. When the prohibition was lifted and the Second World War was over Chivas introduced their 12 year old. Right now Chivas Regal had turned out to be pretty popular and had a large loyal customer base. An example of its extremely well-known buyers was first the famous Frank Sinatra.

By the time the 20th century was over they already had 18 year old and 25 year old added to their list. Due to the breakup of the Seagrams Group, Chivas was first bought by Pernod Ricard in the year 2000 and it remains to be with them to this day.

Chivas whisky seems to have constantly performed perfectly and seems to have received numerous awards and medals at spirits competitions. On the San Francisco World spirit competition it garnered the gold medal in the year 2006 and 2008.