ESPN as the television associate of nba to provide sports news.


The National basketball Association is North Americas professional basketball league and is one of the major professional sports leagues of North America. The NBA comprises of 29 teams from North America and has one team from Canada. It is also a part of the USAB, which is recognized as the National Governing Body for basketball by the International Basketball Federation. Created in 1946, in Ny city, NAB was initially called the Basketball Association of America. The title changed post their merger with the National Basketball League in 1949.

NBA began making major sports news in the 1980s as soon as the “Magic” Johnson era began. Attracting more sports fans with their already expanding database, NBA began growing by adding more franchisees. By having the Dallas Mavericks the NBA had a total to 23 teams in their portfolio with the Lakers being led by Magic Johnson.

The increasing interest in the league was further propelled when Michael Jordan joined the Chicago Bulls in 1984. The NBA fever continued to rise and more and even more cities began demanding teams of their very own. It was in 1995 that NBA expanded into Canada introducing the Vancouver Grizzlies as well as the Toronto Raptors to their profile. Later, the Vancouver Grizzlies were transferred to Memphis making the Toronto Grizzlies the sole team from Canada. The 90s was also a landmark in NBA history as in 1996, NBA created the first womens league with the National Womens Basketball Association.

The NBA season begins in the first week of November and has an overall total of 82 games played by every team with playoffs starting in the month of April. ESPN is among the television partners for the NBA carrying news regarding the games in addition to the players.

The “NBA on ESPN” journey began in 1983 when the NBA games were presented by ESPN through their televised cable network. ESPN continued the NBA sports news broadcasting till 1984. They have again started off the NBA games from the 2003 season. ABC Sports aired the games from 2003 until 2006 as “NBA on ABC” till it had been taken by ESPN on ABC. ESPN on ABC is the sports brand under the ABC umbrella used to broadcast various sports activities.


NBA games can be viewed on ESPN of Wednesday, Friday and Sunday. NBA Exclusive edition program is telecast for the days when ESPN hasn’t aired an activity or the holidays.

ESPN also airs one Conference Final every year that is a section of the NBAs tactic to make sure they are more popular on cable TV. The playoffs are telecast on Fridays, Saturdays and Sundays. Apart from this ESPN also broadcasts the NBA Draft Lottery and the NBA Draft.

ESPNs principal competition for the NBA games is TNT. TNT airs most of the major NBA games on the other week nights looking to fill up a chunk of ESPNs ratings. It’s mostly in the playoffs as well as the Conference Finals that TBNT garners higher ratings. However, the regular season ratings are almost the same with both sports news providers.